Role: Art Direction, Visual Identity Design
Focus: Building scalable brand systems across digital platforms, integrating typography, imagery, and motion cues.
Outcome: Created cohesive brand expressions adaptable across marketing, social media, and digital environments.
Focus: Building scalable brand systems across digital platforms, integrating typography, imagery, and motion cues.
Outcome: Created cohesive brand expressions adaptable across marketing, social media, and digital environments.
Digital Exhibition & Cultural Brand Direction
Led visual direction and social media strategy for a multi-artist virtual art platform, developing a cohesive brand identity across exhibition design and digital channels.
Visual Identity & Brand Framework
• Developed primary visual identity and color system
• Designed reusable feature templates for rotating contributors
• Established consistent grid structure aligned with contemporary cultural brand standards
• Designed reusable feature templates for rotating contributors
• Established consistent grid structure aligned with contemporary cultural brand standards
Exhibition Development
• Co-developed immersive solo exhibition within virtual gallery environment
• Structured artwork sequencing and spatial narrative flow
• Translated gallery experience into digital walkthrough content
• Structured artwork sequencing and spatial narrative flow
• Translated gallery experience into digital walkthrough content
Artist Programming & Coordination
• Designed structured intake questionnaire for contributing artists
• Synthesized interviews into editorial-style social content
• Managed feature rotation and event promotion calendar
• Synthesized interviews into editorial-style social content
• Managed feature rotation and event promotion calendar
Digital & Community Strategy
• Designed event campaigns and award nomination promotions
• Integrated immersive and mobile audiences into unified communication strategy
• Strengthened institutional tone across all touchpoints
• Integrated immersive and mobile audiences into unified communication strategy
• Strengthened institutional tone across all touchpoints
