AI-Assisted Performance Marketing Campaign
Role: Art Direction, Campaign Concept Development
Focus: AI-assisted marketing strategy and visual storytelling
Outcome: Developed a multi-format B2B campaign concept integrating AI-driven targeting, messaging, and creative direction.
Overview
This campaign explores the relationship between human marketing instinct and AI-driven precision through a metaphor-based visual system and performance marketing campaign structure.
The campaign was designed as a scalable system for LinkedIn advertising, landing pages, and whitepaper lead-generation campaigns.
Deliverables
• LinkedIn ads
• Carousel campaign
• Landing page creative
• Whitepaper campaign
• Social media assets
Precision Like a Pro Athlete
This campaign concept uses a sports performance metaphor to communicate marketing precision, timing, and AI-assisted targeting.
Each visual represents a stage of the performance marketing process, from preparation and timing to AI-driven targeting and measurable results.
Tools
AI image generation, Photoshop, Campaign concept development, Messaging strategy