Cinematic Destination Trailer for Meta Horizon Worlds Partner
Role: Art Direction, Visual Narrative Development
Focus: Designing atmospheric visual storytelling for immersive environments and social-first cinematic content.
Outcome: Developed a cohesive visual narrative system translating environmental design into campaign-ready digital content.
Focus: Designing atmospheric visual storytelling for immersive environments and social-first cinematic content.
Outcome: Developed a cohesive visual narrative system translating environmental design into campaign-ready digital content.
A widescreen cinematic master designed to present the virtual environment with the tone and compositional discipline of destination marketing rather than interactive gameplay.
A vertical re-edit optimized for short-form discovery platforms, balancing cinematic pacing with motion thresholds necessary for social distribution.
Direction & Strategy
• Repositioned immersive VR environment as a cultural travel destination
• Elevated platform perception beyond typical social-first Horizon content
• Designed dual-format system (16:9 master + 9:16 adaptation)
• Integrated atmospheric pacing with algorithm-aware motion cues
• Collaborated with Meta Horizon Worlds Partner on narrative positioning
• Elevated platform perception beyond typical social-first Horizon content
• Designed dual-format system (16:9 master + 9:16 adaptation)
• Integrated atmospheric pacing with algorithm-aware motion cues
• Collaborated with Meta Horizon Worlds Partner on narrative positioning
Sound Design
• Replaced platform-licensed social audio with licensed cinematic score for the widescreen master
• Preserved tonal continuity across formats
• Layered environmental world audio (waves, birds) beneath score
• Balanced diegetic and non-diegetic sound for immersive realism
• Preserved tonal continuity across formats
• Layered environmental world audio (waves, birds) beneath score
• Balanced diegetic and non-diegetic sound for immersive realism
Outcome
Demonstrates the translation of spatial world-building into campaign-level art direction across immersive and social platforms.