Enterprise Brand & Web Systems Leadership
Prudent Publishing — 11 Years, 8 Months
Role: Senior Digital Designer, Brand System Implementation
Focus: Designing structured digital design systems for large-scale publishing and enterprise environments.
Outcome: Implemented scalable design frameworks ensuring visual consistency across editorial, marketing, and digital platforms.
Focus: Designing structured digital design systems for large-scale publishing and enterprise environments.
Outcome: Implemented scalable design frameworks ensuring visual consistency across editorial, marketing, and digital platforms.
E-commerce design system and campaign integration for The Gallery Collection.
Brand Governance
• Directed enterprise visual identity across print, web, and marketing channels
• Maintained internal style systems and production standards
• Ensured cross-department visual continuity
• Maintained internal style systems and production standards
• Ensured cross-department visual continuity
Web Platform Leadership (B2B E-commerce)
• Led visual design of responsive e-commerce platform
• Served as primary graphics liaison to web development and marketing
• Developed full-site mockups and interface systems (Sketch, Figma)
• Collaborated on front-end implementation (HTML/CSS support)
• Served as primary graphics liaison to web development and marketing
• Developed full-site mockups and interface systems (Sketch, Figma)
• Collaborated on front-end implementation (HTML/CSS support)
Performance Marketing
• Designed Google ads and multi-format banner campaigns
• Produced conversion-focused creative within Criteo ecosystems
• Balanced performance metrics with brand integrity
• Produced conversion-focused creative within Criteo ecosystems
• Balanced performance metrics with brand integrity
Creative Operations
• Coordinated cross-functional workflow across graphics, web, print, and marketing
• Trained junior designers and production staff
• Advanced from Production Assistant to senior art leadership
• Developed repeatable foil-photography and digital templating workflow adopted across marketing assets
• Trained junior designers and production staff
• Advanced from Production Assistant to senior art leadership
• Developed repeatable foil-photography and digital templating workflow adopted across marketing assets
Social campaign emphasizing premium foil finishes through proprietary lighting and digital templating workflows. Creative lead across photography, retouching, motion, and production.